VIDEO CONTENT MARKETING
If you want to boost your SEO with content marketing, and you aren’t utilizing video as part of your content marketing strategy, you are missing a big opportunity to drive new business.
What is Video Content Marketing?
Content marketing is the creation and distribution of educational, informative content delivered as a means of converting online audiences into customers and current customers into repeat buyers. Content marketing is the process of creating relevant and unique content intended to change the behavior of your target audience over time.
It is not a one-time-thing, but rather a well-coordinated, ongoing effort. This is where our Content Creation Packages come in. For one monthly fee, we will shoot, edit and create videos for you or your organization. No running around looking for a videographer and trying to do it all by yourself.
Simply select a plan that works for you and our team will work with you to create monthly content to help you build brand, build awareness and drive new business. Our professional team of content creators will be at your finger-tips ready to execute your vision.
What does this do for you? This gives you access to your very own production team, that will collaborate with you on content ideas, video production, distribution and Video SEO. Being consistent in your content marketing and messaging will help your audience resonate with your brand’s personality.
Video is one of the most powerful means of distributing your message. When executed well, video is efficient and effective. When you create and share video content with your social followers, you have a 10X chance of them engaging with your video content.
However, the quality of video content marketing matters to a huge extent and has a direct impact on the kind of results you are able to generate. YouTube is a platform for distributing your video messaging, but it is also a social network.
Does video content marketing have an impact on SEO?
Videos can actually help you rank higher in the search engines for keywords that are hard to rank for? The answer is yes, given that you’re doing it right. There is little doubt that Google and other major search engines like Bing love video content more than traditional articles.
According to a study done by Comscore, adding video content marketing to your site, has a 53% higher chance to end up on the first page of the SERPs.
This just goes on to show that quality video content can make a big difference to not only your conversion rate, but also the organic search traffic you generate.
How Do You Measure the Success of Video Marketing?
Simply put, the more engagement (views, shares, comments, etc.) your videos receive, the higher they will rank in search engine results. YouTube tracks the number of views on any given video, the sources of traffic to each video, demographics of a video’s audience, and social shares.
How are your videos found?
Like Google Analytics, YouTube allows you to view the traffic sources for each video. This is important for determining what works and what doesn’t work to drive traffic.
Age, gender and geographic locations of an audience are critical pieces of information to any marketing department. Who is your content reaching? Do you need to adjust content to reach your target audience?
Social Shares – How many times and across what networks is your content being shared?
YouTube makes it easy to not only share your video content, but to track its success across the web. Utilizing the analytics tools provided will allow you to fine-tune your content marketing plan to reach your target audience.
Better Emotional Connection
If you look around the social media landscape, you’ll find that videos are being shared the most in comparison to other content types. While there are many reasons as to why people like sharing videos, one of the strongest “why” is that people connect to the right video content on an emotional level.
By creating videos that appeal to the emotions of your target audience, you not only give them a reason to consume your content but also spread it across their own network.